Working with the Agency of Transportation, Drive Well encourages all Vermonters to implement safe driving behaviors from motorcycle safety and distracted driving to heat stroke prevention. Staying away from scare tactics by promoting safe driving habits to keep their community safe.
Distracted Driving
It’s Time to Take Action campaign educates young drivers about the importance of giving driving your full attention when you’re behind the wheel. As well as targeting parents to teach their kids about safe driving practices from an early age.
Snapchat Filter
Another way we reached our younger audience was to create a snapchat filter that we placed around local high school Driver’s Ed courses in an effort to spread our message to young drivers by gamifying the experience.
Enlisting streaming audio and radio to reach them behind the wheel safely while driving.
Heat Stroke Awareness
This campaign serves to raise awareness on heat stroke prevention to protect children, pets, and vulnerable adults during the warmer months of summer. Spreading the message to never leave anyone in the car on a warm day, for any amount of time, and keep your loved ones safe.
Social Media
To increase engagement on social media, we hosted a poll with common misconceptions about car safety to educate caregivers about heat stroke prevention.
Using streaming audio and radio as another way to reach our audience.